Comparison
Looplift vs. a CRO agency
A good CRO agency is a team of experienced humans who study your business, interview your customers, and build a testing roadmap. Looplift is software that audits your site, proposes experiments, and runs them — with you approving every launch. These are genuinely different things, and the right choice depends mostly on your size and budget.
| CRO agency | Looplift | |
|---|---|---|
| Typical cost | Commonly $3,000–$15,000+/month on a retainer, often with a minimum term. | $99–$999/month, cancel anytime. The first audit is free. |
| Time to first experiment | Weeks: onboarding, research phase, roadmap workshop, then design and development of the first test. | The audit runs in minutes and ends in three ready-to-launch proposals; the first test can be live the same day you approve it. |
| Depth of judgment | Senior humans who can interview customers, read session recordings, question your business model, and design research no tool can. | An AI grounded in your scraped pages, performance data, and (optionally) your GA4 — systematic and evidence-backed, but it does not talk to your customers. |
| Execution | Usually needs your developers or theme access to implement variants; agency ↔ dev back-and-forth is a common bottleneck. | Variants ship through a snippet as allow-listed declarative patches — no developer, no code deploy, reversible. |
| Statistical rigor | Varies by agency — the good ones are excellent; you have to ask how they call results. | The same for every customer: Wilson confidence intervals and peeking-safe verdicts, enforced in code. |
| What accumulates | Knowledge lives with the agency team; it can leave when the retainer ends or the account manager changes. | Learnings are recorded per organization — win rates by lever, what each concluded test taught — and feed the next round of proposals. |
When cro agency is the better choice
- You have complex, high-stakes funnels (multi-step B2B, regulated industries) where qualitative research — interviews, usability sessions — is most of the value.
- Your test volume justifies a dedicated senior team and your budget clears $5k+/month without squeezing paid acquisition.
- You need work outside experimentation: full redesigns, brand, research programs.
When Looplift is the better choice
- You spend on traffic but nobody owns testing, and a retainer is out of range.
- You want the first experiment running this week, not this quarter.
- You are an agency yourself and want the audit + execution layer under your own strategy. Looplift supports handing a site to a client, history included.
The honest summary: an agency sells you judgment, Looplift sells you a system. Below a certain size the system wins on cost and speed; above it, the best answer is often both — humans setting strategy, Looplift generating and running the backlog.
The cheapest way to decide
Run the free audit. In minutes you get three specific, evidence-backed experiment proposals for your own site — then judge the quality of the thinking for yourself. No card required, and nothing launches without your approval.